Massive Xmas ‘09 App Sales Boost: More than 6x increase

This holiday season most App developers get a very nice present from the Apple App Store. Download numbers for Apps seem to have increased more than 6-fold during December 25, 2009, when compared to the Friday before that. In the following days the increase is less, but still very noticeable.

Below is the graph of our iSteam app (red line is rank, blue bars are sales):

Source: appfigures.com

The numbers:

Fri, Dec 18, 2009: 241
Sat, Dec 19, 2009: 283
Sun, Dec 20, 2009: 292
Mon, Dec 21, 2009: 244
Tue, Dec 22, 2009: 280
Wed, Dec 23, 2009: 264
Thu, Dec 24, 2009: 408
Fri, Dec 25, 2009: 1,506
Sat, Dec 26, 2009: 954
Sun, Dec 27, 2009: 683

So what’s up?

This dramatic increase is most likely due to people increasing spending and staying home more during the holiday season. An interesting thing to note is that on the same date last year, the increase was reported to be in the 3x-4x range. Is the iPhone growing even faster in popularity? That would be even more surprising considering that there are more products competing out there this year, most notably Google’s Android.

Happy holidays!

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